The creative director of Omega-R. Alexey Zhukov.
July 10, 2018
The creative director of the digital agency Omega-R shared his experience.
”We do not learn from experience … we learn from reflecting on experience.”

Alexey, have you ever dreamed of becoming a designer?

As a child, I loved to draw cars and wanted to become an Automotive design engineer, although, to be honest, I didn’t fully understand what they were doing.


What led you to choose this exact profession?

Over time, I realized that you can get money for your hobby. People around me noticed that I had a natural talent for drawing. When I was offered to become a designer in an international IT company, I immediately accepted the proposal, which I definitely don’t regret now.


We know that you are a graduate in a completely different field.

I have a Higher education in Chemistry, mainly because there weren’t any Graphic Design courses in my city, not to mention, anything of a professional level in a design area. I worked at a Pharmaceutical factory for several years, and every day there was full of surprises. It was an amazing experience as I urgently had to address important issues, take vital actions. Working there gave me an invaluable skills, for which I am very grateful.

Alexey, do you remember how you started working at Omega-R? Why did you choose this exact digital company?

Imagine what a person feels like when he finds his calling, when he clearly understands that he is where he is supposed to be. And the most important thing is that you benefit people and the company itself. The time when the result is plain to see, you understand that you are on the right track. Omega-R is an international company that always moves forward, develops and generates brilliant ideas. Cool and interesting projects are being made here. If crunch happens, it means only one thing - high demand for our services.


And what is your responsibility as an art director?

Art director should see a full picture of the entire project before it is started. He must know the possibilities and outcomes , and based on this information he sets tasks, monitors the quality of work and the time of project implementation. The art director role is to work on a project from its conception to its delivery stage.


What brings you more pleasure: working with people or Sketch?

Working with people clearly brings me more pleasure. I like to work with people who “live and breathe” their projects, who are naturally inspired, full of ideas and most importantly - don’t stop halfway on implementing their ideas in real life.


What is the most enjoyable part of your work?

It brings me joy to see that I’ve been able to teach a person something. Those moments when the pumped designers find awesome solutions themselves without needing explanation on how and what to do. It is the best result of my work as a mentor.


Which is your strongest personality trait?

If we talk about one virtue, I would mark the ability to listen. This ability gives you more chances to make the right decision.

Alexey, are there any inspirational companies that you would like to collaborate on a project or work with?

Yes, there are a few. I would be interested to work with digital agencies such as Friends of Moscow or Oleg Chulakov studio, M2H, Fantasy, Watson/ DG and also Active Theory. We have much to learn from each other. It would also be great to become partners with international corporations like Nike, Google, Apple.


What is the key to your success?

The key to success!?Hmmm, I guess it is my ability to assemble a team of like-minded people from scratch and give them a good base of skills and knowledge. I can sense people who are determined to achieve their goals and they are in my team. That's the whole secret.


How do you know the exact preferences of different customers, with foreign mentality in particular?

Preferences and tastes are something that you can never predict. There are things that are negotiated in advance, a technical task and a plan of action are obtained. The difference in tastes can not be tolerated. We will always direct and help our clients, no matter what we will come to a consensus.


Alexey, do you travel a lot? Do you prefer to spend vacation in Russia or abroad?

Not as much as I would like. It is not that crucial for me where to spend time, most importantly, how and with whom. We have a lot of beautiful places in Russia where I would like to go. To be honest, I can relax everywhere. I get adrenaline climbing in the mountains, traveling through the caves, and even in Nyagan, I had a really fun time.


What do you do in your spare time?

I work. (Smiling)

Do you mean that you do not have spare time at all?

Of course I do! I like to spend my free time with my family. A real pleasure for me is to prepare some delicious and tasty food for my girls!

I like to stay home and play with my 7 year old daughter, can you imagine, that she is already interested in the interface design and she is not bad. The most interesting thing is that I did not teach her.


Who admires or inspires you in real life?

I'm inspired by a film director James Cameron, although I’m not a fan of Avatar movie. I like the fact that on the set he behaves like a tyrant. He's rather hard-edged. But James Cameron is always responsible for the result and it is always beyond expectations. I would also like to highlight Pokras Lampas, a man known for his street art and calligraphy, a famous artist, whom I recently had pleasure to meet at a conference in St. Petersburg. I am close in spirit to his worldview and perspective on life. Also I am quite impressed of how open he is in his dialogue with the customer.


What would be your advice to a young designer? What mistakes are acceptable to gain the  experience, and which ones should be avoided?

"Good artists copy, great artists steal." (C) Pablo Picasso

Young specialists are often afraid of taking, inventing and improving other people's ideas. It is very important to listen to the opinion from the outside and don’t be scared of criticism - it is only natural. Create and invent, don’t stay in one place all your life.