5. MAKE IT BRIGHT, MAKE IT VISUAL. ASO. Fantastic wrapper is a must have nowadays. Make the description of your app immersive, include colorful screens and videos of your app and localize your graphic content in the best manner possible. Once you are done with wrapping, you need to come up with keywords to optimize the search in the app store and hence increase its visibility.
Key words is a great tactic that will help you to communicate your message clearly and showcase your app to the target audience. If you need help with generating key words you can always turn to our faves
App Annie and
Sensor Tower or contact your mobile developer for assistance.
App category is also the point to consider, have a little search of similar apps and criteria they have mentioned, choose one with highest search rank that fits well with your app concept and go for it. When your app appears as one of the top in search, that is when you know you' ve nailed it. Last but not least, if you want a world's market, don't forget to localize your app to the basic languages.
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