Summer is the time when your app downloads decide to take a chill and stay in the shade (number of downloads tend to decrease during the summer period). You can use this time wisely and get your app in shape with «major updates workout» during the summer heat ,so already by September you will be up and running the most successful campaign.

Here are 5 ways to prepare your app for the next season and keep the downloads flowing:

1. Change your app icon to a new summer version. 

As skintones get more bronzed your app needs a change too, add some hot vibrant colors to your app exterior.

2. Revise your ‘wardrobe’ essentials.

The right basics are a fundamental part of your look but to make a statement you need to add some trendy accessories. Run the regression testing to discover and fix the critical and major issues. This is also the best time for code refactoring to prepare for the growth and make the project architecture highly scalable.

3. Stay in trend with professional help. 

What may seem like high fashion to you might not be the case. User behaviour analysis can separate the hype from reality. By using analytic tools you can understand your audience and provide just what’s demanded. Isn’t this called success?

4. New collection for a new Autumn season.

Revise the features in the backlog, summer is the perfect time to make your new ideas see the light.

5. Haute couture.

There are some designers that set the trend. Revamp the UI/UX design according to Apple guidelines and Android Material design. This will give your app not only a visual advantage but also will guide it to the top of the App markets and increase downloads.

Special offer: 

Omega — R prepared a summer discount just for you, 20% off your app development, analytics or testing, all you have to do is sign with us by July.

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