You’ve probably noticed how consumer gadgets get obsessive care when it comes to user experience — but in B2B software, UX is often an afterthought. Yet in business, the cost of mistakes or delays is way higher.
It’s one thing when you can’t find your playlist in a music app. It’s something else entirely when an oil rig operator wastes precious seconds hunting for the right command because the interface is built around abstract database logic, not the task at hand.
Here’s the paradox: the more complex the system, the more attention UX needs. Not for looks, but because otherwise, people just won’t use it effectively.